Zhejiang Geely Holding Group

Case Description

All furniture within the primary office spaces of Zhejiang Geely Holding Group was supplied by our factory, encompassing the headquarters’ administrative offices, R&D zones, large conference rooms, business reception areas, and employee collaboration spaces.

As an automotive conglomerate that has consistently ranked among the Global 500 for many years, Geely’s office environments span a diverse range of scenarios—including R&D, administration, and business operations—characterized by intensive usage and distinct functional requirements. Furthermore, given the Group’s extensive portfolio of subsidiary brands, office spaces across various locations must maintain a unified corporate image. Traditional procurement models often fall prey to issues such as inconsistent materials, insufficient structural durability, and varying environmental standards—shortcomings that fail to align with the rigorous, pragmatic, innovative, and enterprising brand ethos of an automotive manufacturer.

Leveraging the advantages of our in-house factory’s large-scale customization capabilities, we employed high-load-bearing reinforced structures and eco-friendly, scratch-resistant panel materials. We optimized desktop cable management and storage layouts specifically to address the unique operational characteristics of the automotive industry. Every product underwent rigorous performance testing—covering environmental compliance, abrasion resistance, and load-bearing capacity—while adhering to a unified design language and production standards. This approach ensured stylistic consistency and uniform quality across office furniture installed in multiple locations nationwide, allowing us to provide a comprehensive, one-stop solution encompassing design, manufacturing, and on-site installation.

Upon the project’s successful completion and handover, the office spaces emerged as orderly, impressive environments that are highly practical in function. The furniture—characterized by its stability, durability, and exceptional comfort—effectively embodies Geely Group’s corporate image and fosters an atmosphere of high-efficiency work. This project garnered high acclaim from the project management team and serves as a mature, reliable case study for customized office furniture solutions within the large-scale manufacturing and automotive sectors.